Micasamo founder and owner Darren Brown looks back over 23 years of experience in the global real estate market and suggests three possible reasons why you’re not sold and how we can help you to get sold quickly and for more.
1. The Price – market prices are sensitive to the property location, the age, the condition and the size of the property. Ask your agent how they have determined the market price of your property, what analysis was done and which comparables were used. Pricing high is an old trick to win your listing, and still today, the highest-priced agent often wins for all the wrong reasons. Trust us when we say that price is frequently NOT the main reason for an unsold property, but it can make an excellent fresh property an old stale listing if not done correctly the first time round and can add months/years to your selling process.
2. The Property – professionally presenting your property and getting it home staged for viewings without the seller being there is vital to a successful sale. You valet your car when you sell it, so why not your house? Professional home-staging has been proven to help you sell quicker and for more, on average 3% more! Ask your agent to help you understand your options with home staging, it really can mean the difference between SOLD and NOT SOLD, what can you do to elevate your property against the competition.
3. The Agent – appointing the best real estate agent should go beyond pure loyalty to any particular agency. Ask your agent what they will do for you and what qualifies them to market your property in an ever-changing property market. The basics should be professional images, floor plans, and exciting descriptions listed on all the leading property portals, listed in multiple languages, shown in property exhibitions across Europe, and listed with an agency that shares your property with many hundreds of other agencies on an MLS (multi listing system) all across Europe. If you’re not getting this as the minimum exposure, then you’re with an agent who isn’t getting your property seen. Then, ask how your agent gets clients. Do they rely solely on shop window exposure and a website that few people see, or are they flying buyers in from across Europe to view your property? Is your agent investing multiple tens of thousands in marketing and employing and training the best multi-lingual staff in brand-new offices along the coast?
We know that there is not a straightforward answer, and it’s often not just a simple price reduction fix that’s too easy. Some might say lazy advice, and it often makes little difference.
So be cautious about trying to justify a poor-quality product (your agent/house) by dropping the price, as that quick fix will probably leave you feeling disappointed.
Getting under the surface of the reasons for an unsuccessful sale requires some honest consideration about how you are presenting your home and who you have appointed to sell it. Those two choices often outweigh poor pricing.
Do you want to know more about achieving a successful sale? Contact your Micasamo expert for a complimentary appraisal.
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