Understanding Changing Real Estate Trends in Spain: The Rise of Northern European Buyers

Posted by Darren on 26/09/2023

In recent years, the Spanish real estate market has witnessed significant shifts in buyer demographics, with noteworthy changes in the source countries of foreign buyers. Understanding these changes is crucial for anyone looking to sell their property or invest in the vibrant real estate scenes of the Calida and Costa Blanca regions. In this article, we’ll delve into the transformation of the market, from the decline of UK buyers to the surge in interest from Northern European nations like Germany, Poland, and the Netherlands.

The Changing Landscape

As of 2015, UK buyers accounted for nearly 25% of foreign property buyers in Spain. However, fast forward to 2022, and that figure plummeted to less than 10%. What happened? The answer is Brexit. The UK’s decision to exit the European Union and the fluctuating pound-to-euro exchange rate have led to a decline in British buyers in the Spanish market.

But it’s not just Brexit causing this shift. UK buyers are now primarily seeking either lower-priced resales for holiday rentals or properties exceeding 500,000 euros to take advantage of Spain’s Golden Visa program. This means properties between 200,000 euros and 500,000 euros are less likely to attract UK buyers.

Cartagena looking over the Roman Amphitheater, Spain

The Rise of Northern European Buyers

While the UK market share has dwindled, Northern European countries have increased their presence in the Spanish real estate market. German buyers, in particular, have surged, accounting for almost 9% of foreign buyers in 2022. This increase is partly driven by property prices in Germany being on par or even higher than those in the Calida and Costa Blanca regions, making Spain an attractive option for second homes or investments.

Poland, Ukraine, and the Netherlands have also witnessed substantial growth in representation among property buyers in Spain. Buyers from Poland, in particular, have increased to nearly 4%, and this trend shows no signs of slowing down. The situation is similar with buyers from Ukraine, and the Netherlands has nearly doubled its representation in the last two years.

Factors Driving the Surge

Several factors are contributing to the growing interest from Northern European countries. Firstly, property prices in Spain’s coastal regions, such as the Calida and Costa Blanca, remain competitive compared to some Northern European countries. The cost of living in Spain is also arguably lower, making it an attractive destination for retirees and those seeking a more affordable lifestyle.

Additionally, geopolitical events, such as the conflict in Ukraine, have prompted residents to explore options abroad, further boosting interest in Spanish real estate.

Santiago de la Ribera, Mar Menor lagoon, from Los Alcazares, Murcia, Spain

Micasamo’s Response

Recognising these market changes, Micasamo has taken proactive steps to cater to the evolving buyer landscape. The company has introduced a German-speaking team member and is currently interviewing Polish and Dutch speakers to assist clients from these countries better.

In the words of General Manager Darren Brown, “We can see where the market is going because we are in the thick of the action every day. Gone are the days of the UK buyer being number one, but it’s important to note that they are still significant players. Nevertheless, the new generation of buyers from Northern Europe, and increasingly from the USA and Canada, are the ones to watch. We must continue nurturing our UK buyers while recognising the competition.”

In Conclusion

The Spanish real estate market is evolving, and understanding these changes is critical to making informed investments. While UK buyers are declining due to factors like Brexit, the rise of Northern European buyers from countries like Germany, Poland, Ukraine, and the Netherlands presents new opportunities. With careful consideration and adaptation, real estate professionals like Micasamo are poised to thrive in this shifting landscape.


By: Darren Brown

Darren is the inspiration behind Micasamo Realty. As general manager, his role in the business revolves around overseeing day-to-day operations and making sure the business is performing according to its vision and goals.

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